I create engaging personal finance content that empowers your readers, turning them into loyal customers.

What I do

I write long-form technical-to-simple content for brands like The Balance, Chime, Bluevine, Investopedia, Salesforce, Lumos Data, Qualio, and more.

Engaging, SEO-friendly content to attract and inform your readers on important financial topics.

In-depth, well-researched pieces that build authority and trust for your brand.

Clear, reader-focused breakdowns of complex financial concepts packaged into accessible formats.

My happy clients 🎉

  • "Your style and tone shows that you are a skilled writer who is able to convey craft, creativity, and a sense of authority on the subject matter. I also appreciate you adhering to the content brief, which we use as an outline, but you took the material and made it your own."

    Kiran Aditham, Senior Editor for The Balance

  • "You have a gift for bringing these topics to life! Such an easy read. Thank you!"

    Aleesha Ferraro, Editor for DeVry University

  • "We were so happy and impressed with your first assignment for us. We look forward to working with you more in the future!!"

    Valerie Godsey, Manager of Internal Comms and Public Relations at SchoolsFirst Federal Credit Union

  • "Soren was an amazing partner with my team when they wrote and published the color guidelines for Salesforce’s Lightning Design System website. Soren is very sharp and onboarded quickly. They have a can-do attitude, takes ownership of their processes, and show great judgement. I would welcome the opportunity to work with Soren again!"

    Becca Yukelson, Director of Design Systems UX at Salesforce

  • "Thank you so much for all of your hard work! I always enjoy reading/editing your pieces."

    Jennifer Kiesewetter, Editor for Lumos Data

  • "I had the pleasure of managing Soren at Salesforce. They brought talent, focus, and energy to their documentation work, including very quickly coming up to speed with JavaScript and React to publish their content."

    Donna Thomas, Senior Director at Salesforce

  • "Wow - stellar work. Great information and it's so easy to absorb."

    ML Barry, Editor for DeVry University

  • "Thank you for getting this over to me so quickly! I thought your piece turned out great, and I look forward to collaborating again."

    Jordan Merimee, Content Editor for Chime

Who am I?

Imagine a personal finance writer who actually enjoys making money topics less painful—curious?