Helping you make sense of money, one word at a time

I’m Soren, a freelance writer passionate about making personal finance easier to understand. My career journey took me through various roles—from retail to plant nurseries to nannying—before I found my true focus in writing.

In 2020, while working with The Balance, I discovered personal finance writing, and I realized how much I enjoyed breaking down complex topics into something anyone could understand. Helping people manage their money and make informed decisions became my mission.

As someone who had to figure out budgeting (and running a small business) on my own in my twenties, I know how valuable clear, engaging finance advice can be. My goal is to create content that’s not only informative but actionable, so readers can use it to improve their financial lives.

Let’s work together to make finance simpler, clearer, and more empowering!

Person with curly hair wearing a blue patterned jacket, smiling against a neutral background.

75+

articles, blog posts & guides written for my clients

2020

the year I officially launched my freelance writing career

20+

satisfied people, brands, and businesses served so far

120+

hours sharpening my skills with continuing education

200+

hours spent researching and crafting clear, engaging content

1,000+

cups of coffee and herbal tea drunk

What I’m all about

  • My goal is simple: To help you create content that speaks directly to your audience, educates them, and turns them into loyal customers.

    I rely on solid research, SEO best practices, and a deep understanding of personal finance to craft content that resonates with both your audience and Google.

    I’m not here to write fluff; I’m here to deliver results.

  • In every piece of content I create, I make intentional decisions about what’s most valuable for your audience. I carefully assess what will be the most useful, insightful, and relevant for your readers—and then I go above and beyond to make sure the content is clear, accurate, and SEO-optimized.

    My editorial policy is simple:

    • Human-first, SEO-aligned. I balance SEO strategies with content that feels natural, friendly, and engaging.

    • Clear, actionable advice. Every piece should leave the reader with a clear understanding of the topic and a tangible next step, whether that’s making a purchase, signing up for a newsletter, or simply learning something new.

    • No fluff. I cut out the jargon and get straight to the point. My goal is to always inform without overwhelming your audience.

    • Transparency. I believe in clear communication. From process to pricing, I’m open about how I work and what you can expect.

    • Choice. You’ll always know where the information comes from. I back up my content with verifiable sources and data, making sure your audience feels confident in the information they’re reading.

    • Clear expectations. I set clear goals and deliverables for each project. You’ll always know what to expect from me and when.

    • Consistency. I strive to meet the expectations I set, and I’m dedicated to delivering quality content on time, every time.

    • Creating more value than I capture. My business model is simple: I focus on delivering content that drives results for you, not on making a quick buck. When you succeed, I succeed.

  • I am a proud member of the Freelancers Union and the Trans Journalists Association. I am committed to using my skills and abilities as a writer to create clear, engaging, and impactful content while upholding ethical storytelling, inclusivity, diversity, and accuracy in every piece I write.

What I can offer you